Monday, March 7, 2011

The 3 Categories of Internet Marketing

Thousands of businesses are joining the amazing world of Internet marketing. While it may seem overwhelming for a beginner, Internet marketing can be classified into 3 categories: article marketing, market research and search engines. Before getting involved in article marketing, you should understand the ins and outs of the industry, if you wish to be successful.

Market research is the process of selecting a target market and deciding how much money you are prepared to invest into promoting your products and services to them.

While pay per click advertising on search engines is a popular marketing tool, it can become quite expensive.  It can also become quite time consuming and is best left to professionals.

Article marketing is a simple, yet very effective tool.  You can use the information gained from your market research efforts to give readers exactly what they want. People love information, especially if they don’t have to pay for it. Use that to bring visitors to your site.

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